How to brew your own niche | Sam Kjellberg, SK Coffee Founder & Owner
Description
SK Coffee is a coffee roaster that sources single-origin micro-lots, exploring unique and rare profiles from around the world. Beginning in 2018, SK has quickly made a name for itself in the coffee community and beyond thanks to their dedication to a high quality product. Founder, owner and namesake Sam Kjellberg joins me to talk about how he went from musician to coffee entrepreneur, how he thinks about the intersection of business and art, and the emotional toll of being an entrepreneur.
In the Coda, I reflect on travel, vacation and the importance of taking a break.
Sam’s recommendations
- Braiding Sweetgrass: https://www.goodreads.com/book/show/17465709-braiding-sweetgrass
- Fleet Foxes - A Very Lone Solstice: https://youtu.be/3VB24LYsE60
- Composer Arvo Pärt: https://en.wikipedia.org/wiki/Arvo_Pärt
Connect with Sam and SK Coffee
- Website: https://skcoffeeplease.com/
- Instagram: https://www.instagram.com/s.k.coffee/
- Facebook: https://www.facebook.com/skcoffeeplease
Connect with the show
- Twitter: https://twitter.com/ConnectRequest
- Instagram: https://www.instagram.com/connectionrequest/
- YouTube: https://www.youtube.com/@connectionrequest
- TikTok: https://tiktok.com/@connectionrequest
- Email: connect@shrugcontent.com
Connect with Joel
- Twitter: https://twitter.com/joelleeman
- LinkedIn: https://www.linkedin.com/in/jleeman/
- Instagram: https://instagram.com/joelleeman
About Connection Request
Connection Request is a podcast about career journeys. Hosted by Joel Leeman, a producer and strategist who has spent the past 10 years making media for the Internet, the show profiles a variety of fascinating people, digging into how they spend their waking hours, what they’ve learned along the way, how they make decisions, and why they do what they do. In Season 1 we hear from a drummer turned coffee entrepreneur, a journalist who popularized the term “doomscrolling,” an executive who’s plotting her next chapter, and much more. Listen wherever you get your podcasts: https://pod.link/connection